HÄAGEN-DAZS X WEST COAST CUSTOMS | ICE CREAM-INSPIRED CONVERTIBLE

In celebration of our first-ever Big Game commercial, we’re bringing our “Not So Fast, Not So Furious” spot to life with a cross country journey dubbed “Dazs Drive.” Driving from Los Angeles to New Orleans in the ultimate ice cream vehicle, the journey is a slow spin on the traditional American road trip.

In partnership with West Coast Customs, the brands have meticulously crafted a 1963 Cadillac Series 62 convertible to feature a variety of brand-inspired design elements to encourage savoring each bite of Häagen-Dazs ice cream during the 1,900-mile journey to the Big Game.

When it comes to design, a stand-out facet of the vehicle is the “ice cream freezer” trunk customized to safely transport all the Häagen-Dazs the drive demands. The exterior features luxurious ice-cream-inspired custom paint and trim work in the Häagen-Dazs brand colors of burgundy and cream, while remaining authentic to the Cadillac design. The Cadillac’s hood is adorned with a customized Häagen-Dazs logo badge, which will also appear on the car’s steering wheel, wheel caps and interior embroidery. The interior will not only boast custom cream leather seats and a burgundy leather dashboard, it will also include a custom Häagen-Dazs cone holder armrest, perfect for on the road enjoyment.

#BigGame #WestCoastCustoms #HäagenDazs

Видео HÄAGEN-DAZS X WEST COAST CUSTOMS | ICE CREAM-INSPIRED CONVERTIBLE канала Häagen-Dazs US