How To Make Yourself Invisible To Advertisers | Explained

Have you ever wondered why Google, Facebook, and Instagram know so much about us? Find out how these online giants constantly gather information on us—and use it to influence our online behavior.

In this video, you’ll learn how you can see yourself through the eyes of Google. How to search without browser fingerprinting to avoid targeted ads. And what just 6 of your likes can say about you.

Plus, find out why you should never allow apps to access your contacts, even if you have nothing to hide.

Enjoy!

00:00 Intro
00:20 The origins of targeted advertising
01:40 The advent of online advertising
04:24 Сontextual advertising
05:53 The experiment
06:53 Through Google's eyes
08:33 Retargeting
09:22 What do likes tell us?
10:47 The shadow profile
12:24 Conclusion
Useful links:

1 How Google sees you: https://adssettings.google.com/authenticated?hl=en

2 A trained neural network-based project of a Russian web designer, which aims to show how social networks collect all sorts of data without asking us directly - https://fun.mishasaidov.com/ai-metrika

3 Report by a group of researchers from Boston and Princeton universities, who used a variety of fake accounts to determine how personal information can be used by advertisers to target Facebook users - https://mislove.org/publications/PII-PETS.pdf

4 Simple Opt Out - https://simpleoptout.com/

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Видео How To Make Yourself Invisible To Advertisers | Explained канала Sumsub