How One Man Stole the "Big Mac" Trademark 🍔⚖️

McDonald's tried to block an Irish fast-food chain, Supermac's, from expanding across Europe by claiming their name sounded too much like the "Big Mac." But Supermac's founder, Pat McDonagh, fought back.
​He discovered that McDonald's had been hoarding the Big Mac trademark for poultry and chicken sandwiches since 1996 without ever actually using it. Taking the $213 billion giant to court, McDonagh won a historic victory in June 2024 when the EU stripped McDonald's of the trademark for those unused categories. A legendary underdog business story of outsmarting the competition!
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​#mcdonalds #supermacs #bigmac #business #entrepreneur #trademark #lawsuit #businessstrategy #successstory #underdog #fastfood

Видео How One Man Stole the "Big Mac" Trademark 🍔⚖️ канала Wealthy Capital