Would You Pay 135 million EUR for a Mercedes 300 SLR?

All time record: One of two ultra-rare original 300 SLR Uhlenhaut Coupés from the Mercedes-Benz Classic Collection has been auctioned for 135 million EUR to a private collector, making it the most valuable car of all time.
Using this value to drive change: The proceeds will be used to establish a worldwide “Mercedes‑Benz Fund” that will provide educational and research scholarships in the areas of environmental science and decarbonisation for young people.
A Mercedes-Benz 300 SLR Uhlenhaut Coupé from 1955 has been sold at auction for a record price of 135 million EUR to a private collector. This icon of automotive history is an absolute rarity – one of just two prototypes built at the time. Named after its creator and chief engineer, Rudolf Uhlenhaut, it is considered to be one of the finest examples of automotive engineering and design by automotive experts and enthusiasts worldwide.

“The 300 SLR Uhlenhaut Coupés are milestones in sports car development and key historical elements that have shaped our brand. The decision to sell one of these two unique sports cars was taken with very sound reasoning – to benefit a good cause. The proceeds from the auction will fund a global scholarship programme. With the “Mercedes-Benz Fund” we would like to encourage a new generation to follow in Rudolf Uhlenhaut’s innovative footsteps and develop amazing new technologies, particularly those that support the critical goal of decarbonisation and resource preservation,” says Ola Källenius, CEO of Mercedes-Benz Group AG. “At the same time, achieving the highest price ever paid for a vehicle is extraordinary and humbling: A Mercedes-Benz is by far the most valuable car in the world.”

“As a global company and as a luxury brand we bear a great level of responsibility towards society,” says Renata Jungo Brüngger, Member of the Board of Management of Mercedes-Benz Group AG for Integrity and Legal Affairs, who is responsible for the governance of the “Mercedes-Benz Fund“. “The proceeds from the sale of the 300 SLR Uhlenhaut Coupé provide us with a unique opportunity to strengthen our commitment with a long-term flagship project: We will establish the global scholarship programme “Mercedes-Benz Fund” supporting young people in their studies, commitment and actions towards a more sustainable future. We are convinced that access to education in these areas will be crucial in encountering the great challenges of our time and contribute to greater stability, prosperity and social cohesion.”

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