Is A WordPress Table of Contents Good For SEO?

Wondering whether a WordPress table of contents is good for SEO?

You may be thinking about adding a table of contents to your blog posts, but you first want to know the SEO benefits.

In this article, we’ll share why a WordPress table of contents can be good for SEO.

How a WordPress Table of Contents Can Boost SEO
A table of contents can improve your SEO by increasing click-through rates (CTRs) and backlinks.

Let’s take a look at the case for each.

Increase Click-Through Rates (CTRs)
Did you know that links from your table of contents can display in search engine results pages (SERPs)?

Standard search snippets include a title, a short description (called a “meta description“), and a link.

If there’s a table of contents on the page, search engines may pull a few of those items to display as links at the bottom of your search snippet.

In the example, there are 4 links (instead of just 1) for a searcher to click on. The presence of additional links can increase click-through rates.

Table of contents links can help a searcher determine, before clicking, that a search result is a good fit. And that can boost your conversion rate.

Good to Know: Other Types of Links at the Bottom of Snippets

As you pay closer attention to search results, you’ll notice that sometimes other kinds of links are displayed at the bottom of a snippet.

Google sometimes pulls subheadings to display, even when no table of contents or jump links are present.

Increase Backlinks
Because table of contents links are easily shareable, they may increase the number of backlinks to your site.

Backlinks are a ranking factor and a significant one.

Once visitors navigate to a page section from the table of contents, they can simply copy the URL. (Notice that the URL contains the anchor link, preceded by a hashtag.)

So yes, a WordPress table of contents is definitely good for SEO!

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https://aioseo.com/?utm_source=youtube&utm_medium=aioseochannel&utm_campaign=GCeiItyretE
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Timestamps:
00:00 - Introduction
00:15 - Is a TOC Good For SEO?
00:36 - Increase CTR
01:00 - Google Is The Boss
01:42 - Increase Backlinks
03:37 - Outro

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You can read more about a WordPress Table of Contents here:
https://aioseo.com/wordpress-table-of-contents-seo/?utm_source=youtube&utm_medium=aioseochannel&utm_campaign=GCeiItyretE

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