Why Your Talks Don’t Convert (And How to Fix It)

Want to attract more patients without relying on doctor referrals? In this video, Danny Matta from PT Biz shares how cash-based physical therapy clinics can use workshops, talks, and local events to connect emotionally with their community and consistently drive new patients.

Learn proven strategies like appealing to frustration, using “imagine if” scenarios, and sharing personal stories that make your audience take action. Master this skill and build a predictable stream of new patients for your cash PT clinic.

Watch until the end for practical ways to make your presentations convert.

#CashBasedPT #PhysicalTherapyMarketing #PTBusiness

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00:00 Intro: Why workshops work for cash PT
01:20 Direct response vs physician referrals
02:50 Public speaking lessons from the military & coaching
04:50 Appealing to emotions before logic
05:50 Using “imagine if” scenarios
07:50 The power of sharing personal stories
09:30 Making your audience feel the problem
11:00 Getting patients to truly care
13:00 Patient story: breakthrough moment
15:20 Why emotional connection drives referrals
16:30 Building a predictable patient pipeline
17:10 Closing thoughts & next steps

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Want to SCALE your cash-based practice? Schedule your FREE Discovery Call here:
https://vip.physicaltherapybiz.com/yt-dc-call

🔗 Connect with PT Biz:
Newsletter: https://vip.physicaltherapybiz.com/twc
Instagram: https://www.instagram.com/dannymattapt/
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LinkedIn: https://www.linkedin.com/in/danny-matta-dpt-ocs-cscs-4a555b76/
Website: https://www.physicaltherapybiz.com/

#physicaltherapy #cashpt #ptbiz #entrepreneurship #businessgrowth

Видео Why Your Talks Don’t Convert (And How to Fix It) канала PT Biz