How Subscription Boxes Are Changing the Face of Marketing

Why are subscription boxes such a hit in today’s culture? Katia Beauchamp, Co-founder and CEO of Birchbox, sat with The Atlantic’s Amanda Mull to discuss how the “subscription box model” is reaching passive consumers, as well as how it is changing to adapt to modern day consumers.

For more information, please visit: https://www.theatlantic.com/live/

Видео How Subscription Boxes Are Changing the Face of Marketing канала AtlanticLIVE