Brand Character Diamonds: How to Create Them - Ryan Deiss

"If we don't like the character, if the character does not resonate with us, if we don't identify with the character and the situation that they're in...the story is irrelevant to us." - Ryan Deiss

In this video, Ryan Deiss explores the importance of storytelling in creating emotional connections and becoming relatable to your market.

The fastest way to do this is done using the concept of a Character Diamond and shows viewers exactly how to create and leverage them for their own brand.

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The War Room Mastermind started as a tight-knit group of friends Roland Frasier, Ryan Deiss, Perry Belcher & Richard Lindner who'd helped each other out of financial trouble, and has grown to a group of more than 200 members from around the world. The goal of the War Room mastermind group is to annually double the business of each of its members.

🎙PULLED QUOTES from the video

"You ever had somebody tell you a really freaking long story about someone you don't know or care about that they know?... I don't freaking care, because I don't know this person. "

"To build a character diamond, Identify a person or persons in your company that most exemplifies the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that can speak on behalf of the company. "

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