Rip Curl Search GPS with John Godsey / VML Australia Sydney

Since 1969 Rip Curl has been creating innovative products to aid surfers in their search for the perfect wave. Surfers spend most of their lives waiting for the planets to align, and when they do, the moment is over almost as soon as it began.

How could we change this, capturing the moment into a tangible, re-liveable and shareable thing that could live beyond the waves? And in doing so, revolutionise the way surfers interact with the ocean .

We built a mobile and desktop App that syncs with the GPS Search watch, translating the raw data of time spent in water and speed and distance travelled into defined periods of paddling, waiting and surfing. This is instantly mapped out onto full colour maps, with tide and weather conditions automatically pulled in, for instant sharing with the global surfing community via cloud-based servers.

Видео Rip Curl Search GPS with John Godsey / VML Australia Sydney канала The One Club for Creativity