How to Coordinate PR & Affiliate Launches That Drive Real Sales with Jenna Lee Scott

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Ready to transform your product launches from simple press releases into revenue-generating machines? This episode reveals exactly how to coordinate PR and affiliate marketing for maximum impact.

In this episode of The Boost, host Greg Rollett sits down with Jenna Lee Scott, founder of JLS PR (soon to be Great Scott), to break down her proven strategy for combining traditional earned media with performance-driven affiliate marketing. Jenna shares real case studies from brands like Chill House and Clear Stem, showing exactly how coordinated PR-affiliate campaigns can drive both editorial coverage and measurable sales.

You'll discover why the most successful product launches require a synchronized approach between PR teams and affiliate managers, and how to set up the technical infrastructure needed to track and optimize your results across multiple publisher partnerships.

🧠 What You'll Learn:
• The 6-week launch timeline that gets editors excited and affiliates ready to convert
• How to host product seeding events that build relationships with key media contacts while setting up affiliate partnerships
• The technical setup brands need before launching (skim links, Impact, commission structures, and attribution)
• Why editorial coverage drives the strongest initial sales compared to other affiliate partners
• How to leverage PR coverage for licensing badges, social proof, and ongoing marketing assets
• The biggest mistakes brands make when entering affiliate marketing and how to avoid them
• Emerging trends in AI and search that are reshaping how publishers discover and promote products

Whether you're a publisher, brand, commerce director, or affiliate manager—this episode is your masterclass in building revenue-driving media relationships that benefit both sides of the partnership.

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