Crypto Marketing Analytics: Measuring ROI in a Decentralized World 🌐📊

In this video, Mani Malarvannan explores how to measure ROI in crypto marketing by integrating Web3 and Web2 analytics. With blockchain data being decentralized and user identities often pseudo-anonymous, traditional marketing tools fall short. This presentation dives into the unique challenges of crypto marketing, the power of onchain + offchain analytics, and how marketing agencies can leverage tools like Analytickit, Dune Analytics, and Nansen to track performance in real-time.

🎯 Learn how to build a 360° view of your users, understand attribution, optimize campaigns, and drive ROI—even in a decentralized ecosystem.

🔍 Topics Covered:
Challenges in Web3 Marketing Attribution
Web2 vs Web3 Data Tracking
Collecting Blockchain Transaction Data
Integrating Social Media, Onchain, and Offchain Insights
Pseudo-anonymity in Blockchain: What It Means for Marketers
Key Metrics: Token Transfers, Wallet Activity, NFT Purchases
Attribution Modeling in Decentralized Environments
Using Data to Optimize Web3 Campaigns (A/B Testing, Channel ROI)
Case Studies: Bored Ape Yacht Club, Polygon, Solana, Crypto.com
Tools Overview: Analytickit, Dune Analytics, Nansen
Real-Time vs Post-Campaign Analytics

🧰 Tools Mentioned:
🔗 Analytickit – Unified Web2 & Web3 Analytics
🔗 Dune Analytics – SQL-based Blockchain Analysis
🔗 Nansen – Wallet-Linked Blockchain Insights
🔗 Google Analytics, Mixpanel (Web2-only tools)

Key Links:
AnalyticKit Website: https://analytickit.com
Analytickit SAAS Platform: https://dpa.analytickit.com

👉 Follow us on social media:
Twitter: / analytic_kit
LinkedIn: / 80256853

⏱️ Timestamps:
00:05 – Intro: ROI in Decentralized Marketing
01:00 – Blockchain Fragmentation & Data Silos
02:30 – Pseudo-anonymity & Web3 Identity Challenges
04:00 – Combining Web2 + Web3 + Social Media Data
07:00 – Attribution Modeling in Web3
09:00 – Consent & Privacy Considerations
11:00 – A/B Testing & Channel Optimization
13:00 – Tool Overview: Analytickit, Dune, Nansen
16:00 – Real-Time Marketing Analytics for Campaign Adjustments
17:00 – Real-World Case Studies & ROI Impact
18:30 – How to Get Started with Analytickit

📈 Real Campaign Highlights:
Bored Ape Yacht Club: 🧠 +6000% ROI
Hubble Protocol (DeFi): 📈 392% growth in liquidity
Solana Dev Workshops: 💡 Token awareness success
Polygon via Twitter Spaces: 👥 187% Community ROI
Crypto.com x LeBron James: 🌟 Influencer-based growth

🔖 Tags:
Crypto Marketing, Web3 Analytics, Blockchain Attribution, NFT ROI, DApp Metrics, Token Campaigns, Digital Marketing, Decentralized Data, Onchain Offchain Integration, Influencer Campaigns, Analytickit, Marketing Tools, Crypto Dashboard

🔍 Hashtags:
#CryptoMarketing #Web3Analytics #BlockchainROI #NFTMarketing #OnchainData #MarketingAttribution #DAppInsights #DigitalMarketing #CryptoCampaigns #Analytickit #CryptoTools

Видео Crypto Marketing Analytics: Measuring ROI in a Decentralized World 🌐📊 канала AnalyticKit