what's programmatic advertising Jess break it down

Most advertisers are stuck in the old world of Google and Meta—until Jessica Chase reveals how programmatic advertising outside the "walled gardens" can unlock 99% of the open internet.

In this eye-opening episode, Jessica, CEO of Get Above The Fold, shares how innovative targeting across smart TV, podcast, native, and video ads can help businesses reach niche audiences and gain market share in a rapidly changing landscape. You'll discover why rising CPMs on traditional platforms demand a diversified strategy and how AI is revolutionizing creative testing and attribution.

Jessica breaks down the secrets behind scaling startups to profitability with programmatic, even when starting from zero revenue, and the importance of balancing awareness and bottom-funnel efforts.

https://getabovethefold.com/

Видео what's programmatic advertising Jess break it down канала THE PIVOT POINT PODCAST