Custom Real Estate Websites Made Easy | Lofty CRM of Choice Training

💻 A website shouldn’t just look nice—it should generate leads, trust, and visibility. In this Lofty CRM of Choice training, John Heckle (Senior Onboarding Specialist) takes EXP agents inside the Lofty CMS editor to show how to design, customize, and optimize agent websites for maximum impact.

From creating first-time homebuyer funnels to showcasing specific neighborhoods, John breaks down how Lofty websites give agents the tools to build a professional online presence without hiring expensive developers.

🔑 Tactical Takeaways:

How to edit blocks and pages in the Lofty CMS editor.

Adding and customizing listing pages, landing pages, and featured areas.

Using tags, forms, and calls-to-action to capture and qualify leads.

Setting up custom domains (GoDaddy, Squarespace, etc.) with Lofty.

Leveraging Closely app integration to keep leads searching inside your ecosystem.

Built-in SEO tools and AI blog assistant to improve ranking and engagement.

⚡ Pro Tip: Create niche landing pages (like “First-Time Buyers” or “Luxury Homes in [Your City]”) to attract and segment leads automatically.

💬 Which page would you build first on your Lofty site—buyer-focused, seller-focused, or neighborhood spotlight? Drop your answer in the comments!

Видео Custom Real Estate Websites Made Easy | Lofty CRM of Choice Training канала eXp Realty