What Happens When Gen AI Hallucinates? | Publishers Behaving Badly

The Chicago Sun-Times recently ran an article for summer reading that was full of books that didn't exist. It turns out that the person who wrote it used Generative AI and didn't fact check the results. Who's at fault here? Is it the journalist for using AI? The newspaper not reviewing the article before it was published? Or is it the fault of something that's ingrained in society?

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00:01 Hypothetical true story about the Chicago Sun-Times publishing an AI-generated article
01:40 Who is responsible when AI content is used and it's not factual?
03:30 AI will often hallucinate facts if it doesn't have an answer
05:00 Could the author have been given way too many responsibilities and felt he needed to turn to AI?
05:30 Other apparent AI articles in the Chicago Sun-Times https://www.theverge.com/ai-artificial-intelligence/670510/chicago-sun-times-ai-generated-reading-list
06:35 The AI won't be wrong THIS TIME
07:00 Marketing is rife with AI usage
08:20 AI isn't necessarily problematic but how it's being used is
08:43 AI is the inverse of Wikipedia
09:37 AI will try to give sources, but the sources don't always line up with the answer it provides
10:50 Constant AI usage can become a crutch
11:14 Paul from The Wonder Years and Marilyn Manson
12:35 There's blame that falls on everyone in the Chicago Sun-Times situation
15:18 The only thing that is rewarded today is overproductivity, which leads to AI usage
19:20 This is really the fault of capitalism wanting quantity over quality
20:40 People used to talk but now they just ask AI
22:35 This will blow over quickly. Things like this used to be huge, national scandals
23:30 There was even a movie about faking articles it was such a big deal (Shattered Glass https://www.imdb.com/title/tt0323944/)
25:59 The only ones we probably should be blaming are the ones we have no way to hold accountable
28:00 The bigger problem is the overreliance on AI and not thinking for ourselves
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