[SBS 2026] Where Southeast Asia Is Heading Next: A Founder’s Guide to Expansion

Southeast Asia is no longer an emerging market, it’s a 700-million-strong growth engine driven by digital adoption and rising consumer demand. In this MasterClass session, Paul Meyers unpacks what founders must understand to expand into ASEAN, from demographic shifts to regulatory complexity.

Speaker:
Paul Meyers - Head Coach at Asia Founder Coaching

Key takeaways:
→ ASEAN’s 700M population and rising middle class are transforming the region from a cost-play to a consumption and innovation powerhouse.
→ Expansion requires localized strategy, one-size-fits-all approaches fail across diverse cultures, regulations, and income levels.
→ Digital leapfrogging (QR payments, super apps, cloud-native infrastructure) is reshaping commerce and customer behavior.
→ Manufacturing is moving up the value chain, driven by automation, AI integration, EV ecosystems, and semiconductor growth.
→ Founders who succeed in Southeast Asia move smarter, partner locally, build patience into execution, and treat complexity as a strategic moat.
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About us
With over 23 years of experience and a global team of 300+ experts across 7 countries, Gradion delivers measurable technology solutions across E-commerce, Retail, Mobility, Travel & Logistics, and Intralogistics, all grounded in one belief: growth happens when great minds connect.

The Scaling Business Summit brings that belief to life, creating an immersive, once-in-a-lifetime experience where bold leaders come together to exchange transformative ideas and unlock cross-continental opportunities between Europe and Asia.
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𝐓𝐡𝐞 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐦𝐦𝐢𝐭 (𝐒𝐁𝐒) 𝟐𝟎𝟐𝟔
𝘊𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘌𝘶𝘳𝘰𝘱𝘦 𝘢𝘯𝘥 𝘈𝘴𝘪𝘢
Feb 2nd - 7th | Ho Chi Minh City
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Find us at:
➤ Website: https://scaling-business-summit.com/
➤ Email: summit@gradion.com
➤ Fanpage: https://www.facebook.com/gradion.global
➤ Address: Gradion, 92 Nguyen Huu Canh Street, Thanh My Tay Ward, Ho Chi Minh City, Vietnam

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Видео [SBS 2026] Where Southeast Asia Is Heading Next: A Founder’s Guide to Expansion канала GRADION