How to Protect Your Amazon Products and Brand | Rich Goldstein

An interview with Richard "Rich" Goldstein principal Attorney for Goldstein Patent Law on how to protect your Amazon products and brand. FeedbackWhiz trial here: https://bit.ly/2y5yBYE.

Rich Goldstein talks about using trademarks and patents to protect your products and brands when selling on Amazon.

Rich Goldstein also covers the following questions in this interview:

0:46 - What the difference between a patent and a trademark?
2:21 - What can be protected with a patent, trademark, or copyright?
3:34 - If I take pictures of my own product that I created, are those pictures automatically copyrighted?
5:36 - Are video that a seller creates protected?
5:47 - If some on Amazon uses my images or videos does that violate my copyright?
6:20 - When is the best time to get a trademark for your business?
9:19 - When creating a trademark what is a "wordmark"?
10:52 - What about trying to trademark a font from my computer?
13:09 - How different does a product have to be to patent it?
16:55 - At what point should I be coming to you or somebody who handles patents?
20:03 - Can I create a patent without having to physically create the product?
22:07 - What is the process for a patent and trademark?
26:46 - What is required to protect my trademark?
29:18 - why is it important to get patents and trademarks?
31:49 - Book: The ABA Consumer Guide to Obtaining a Patent.
33:53 - Before Rich Goldstein became an attorney what did you do?
35:06 - Give us a funny story about a trademark or patent?
37:36 - How to contact Rich Goldstein.

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About Rich Goldstein
https://www.goldsteinpatentlaw.com

While most patent attorneys do not work with individual inventors, Rich Goldstein has built a career in working with both individual inventors and start-up companies.
His approach includes listening to and understanding their goals and needs.

Providing custom-tailored representation.
Offering specific guidance to keep their project moving toward their individual goals.
He has given critical advice to more than 10,000 inventors and has obtained nearly 2,000 patents for his clients.
He has educated thousands more about the patent process through his seminars, educational videos, and best selling books: The ABA Consumer Guide to Obtaining a Patent.

He also works directly with executives to help them make effective decisions to protect their IP, meet their business goals, and leverage the value of what they have already created.

Rich regularly attends a wide variety of entrepreneurship and innovation events and actively explores new ways to help his clients achieve their business and personal goals.

Rich Goldstein's book:
https://www.amazon.com/ABA-Consumer-Guide-Obtaining-Patent/dp/1634256077

Rich Goldstein's podcast:
https://podcasts.apple.com/us/podcast/innovations-and-breakthroughs/id1495114921

Condom in a Nut Novelty patent:
https://patentimages.storage.googleapis.com/4f/1e/81/17befa965510da/US5740814.pdf
About FeedbackWhiz
Full Demo of the FeedbackWhiz Software: https://www.youtube.com/watch?v=66PtpZ6Q9w4

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Features:

o Automated Product Reviews
o Reviews Fetched 4 Times Per Day
o Negative Review notifications
o Positive and Neutral Review Notifications
o Group by ASIN Product View
o Respond to Reviews via Comments
o Competitor Tracking

o Live Email Preview
o Easy Variable Insertion
o Custom Buttons for Links
o Animated Gifs and Emojis
o A/B Split Testing
o Internal Note System

o Logo & Attachments
o Email Tracking & Analytics
o Duplicate Email Detection
o Target and Exclusion Statuses
o Seller Feedback Notifications
o Automated Email Campaigns

o Hijacker Alerts
o Buy-Box Alerts
o Listing Title Change Alerts

o Critical Event Notifications
o Graphs & Statistics
o Customer Orders Integration
o Real Time Refund Integration
o Automatic Buyer-opt Outs

o Campaign Filters and Timers
o Repeat Buyer Integration
o Positive Feedback Integration
o Buyer / Order Blacklist
o Download Data Reports
o Send Manual Emails

o Available Markets: Amazon US, Mexico, Canada, UK, Germany, Italy, France, Spain, Australia, Japan, and India.

More Videos:
How to NOT Get Banned When Requesting Product Reviews on Amazon
https://www.youtube.com/watch?v=L546H1Lsm_k

#richgoldstein #protectamazonbrand #richgoldsteinamazon

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