Your Buyers Aren't on Google Anymore. They're Asking AI | Kalyn Rozanski

Your buyers are already researching you before you pick up the phone. And they're not using Google.

Kalyn Rozanski is a 2x founder and trend intelligence expert who co-founded a B2B consultancy serving Starbucks, P&G, and GlaxoSmithKline, then walked away at its peak to build Hypersight Labs when AI began reshaping how buyers research, shortlist, and decide.

In this episode, Kalyn breaks down why most demand gen strategies are already behind, how buyers are using AI to shortlist vendors before a single email is sent, and what a practical Monday-morning rebuild actually looks like.

Key Takeaways
- Buyers shortlist vendors through AI and peer networks before sales ever gets involved
- Trend forecasting is a revenue tool, not just a marketing concept
- The brands winning in CPG treat innovation as a continuous read, not an annual roadmap
- AppSumo + parallel month-to-month testing is her framework for auditing your AI sales stack
- AI is decentralizing business! One person with the right stack can do what used to take a 50-person team

Part of the Revenue Problem Solvers Podcast sharing real strategies for revenue leaders who need them.

Sponsored by Virtual Causeway. Everything Kalyn talked about. Buyers researching through AI, demand positioning over demand gen, that's the exact problem Virtual Causeway solves for B2B teams. virtualcauseway.com and mention the show for a special rate.

#revenueproblemsolverspodcast #B2BDemandGen #AIInSales #TrendForecasting #GoToMarketStrategy #DemandPositioning #B2BSales #RevenueGrowth #AITools #SalesStrategy #FounderStory #BusinessPodcast #B2BMarketing #GTMStrategy #HypersightLabs

Time Stamps
00:00 Intro + Sponsor: Virtual Causeway
01:45 Who Is Kalyn Rozanski? From Fashion to Fortune 500
05:30 Why CPG Moves as Fast as Fashion (And What That Means for Revenue)
10:15 The Ghost Energy Playbook: Licensing, Nostalgia, and Trend-Driven Growth
16:00 What Trend Intelligence Actually Is — And Why MBAs Miss It
22:30 AI Is Changing How Buyers Research Before They Ever Talk to Sales
30:00 Demand Positioning vs. Demand Generation: The Shift You Can't Ignore
36:45 Why She Left a Thriving Company Serving P&G to Start Over
41:00 Monday Morning Action Plan: AppSumo, Tool Testing, and Spray-and-Play
45:30 The Decentralization of Business: Why AI Creates More Entrepreneurs, Not Fewer
48:00 Where to Find Kalyn + Wrap-Up

Видео Your Buyers Aren't on Google Anymore. They're Asking AI | Kalyn Rozanski канала Revenue Problem Solvers