Add a Blog on Your Website to Keep Your Customers Informed

Add a Blog on Your Website to Keep Your Customers Informed
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COVID-19 is pulling no punches. Decreased foot traffic, mandates prohibiting large gatherings, and increased digital engagement is changing the game for entrepreneurs everywhere. With Shelter-In-Place procedures starting to be widely enacted, businesses must adapt and communicate early and often.

You’ve likely implemented changes and safety measures already, and you’re not alone. People are getting a lot of emails right now. It’s become a running gag on social media and the subject of a fair number of memes.

People are tired. We’re frightened, oversaturated and sick of hearing about it.

You might find yourself asking, “So what’s the point of spending my time writing this content if my customers won’t even read the email?”

The content isn’t the problem, it’s the method of delivery. There are three things it’s really important for your customers to be able to find, your status, precautions you’re taking, and new services. So, how do you update people without becoming more digital noise in their collective inboxes?

A blog allows customers to decide when they get updates and ensures they always know where to find them. If you’re looking to create some blog content tailored to your business, the age-old rule applies. Write what you know.
Don’t have a GoDaddy site builder? No problem.
There are hundreds of blogging sites out there, pick your favorite and get the content written. When you’re ready, follow these instructions to forward your domain (or a subdomain like blog.coolexample.com) to your new content.

Thanks to our #OpenWeStand initiative, you can call us if you have any trouble and we can walk you through it.

The bottom line is, you need to inform your customers about how you’re operating in the ever-evolving climate of COVID-19. But how you do that, matters. A blog is a great tool to educate and inspire. Done well, it will establish brand goodwill that your customers will remember.

We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!

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