Harnessing performance marketing: strategies for EdTech and beyond | Ara Harutyunyan

Our guest on EdTech and Pancakes is Ara Harutyunyan, Co-founder of ⁠Ardos Media⁠, a global digital marketing agency specializing in paid search and analytics.

𝗧𝗼𝗽𝗶𝗰𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱

00:00 Introduction
01:41 Ara Harutyunyan on his journey to performance marketing and founding Ardos Media
05:04 Understanding the essence and value of paid search
09:44 How paid search can benefit educational institutions
12:11 Leveraging YouTube for brand awareness
13:45 Using a CRM like DreamApply to get more out of paid search campaigns
14:53 How to understand search intent
16:57 Personalisation of ads and customer segmentation (and personalise)
19:56 What happens after a click
21:01 Leveraging data from paid search for market research and idea validation
24:09 Key metrics for managing paid search campaigns in higher education
28:28 AI and paid search: opportunities and challenges
35:45 Misconceptions and realities of starting a digital marketing agency
39:57 How a sports background influences result-orientedness and focus on wellbeing
43:50 Final thoughts and word of advice to aspiring entrepreneurs

𝗔𝗯𝗼𝘂𝘁 𝗗𝗿𝗲𝗮𝗺𝗔𝗽𝗽𝗹𝘆

Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, scholarship management and other internal processes.

DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.

Book a free consultation of DreamApply's admissions management software and start increasing applications to your university.

👉 https://www.dreamapply.com/request-a-demo
𝗔𝗯𝗼𝘂𝘁 𝗔𝗿𝗱𝗼𝘀 𝗺𝗲𝗱𝗶𝗮

👉 https://ardosmedia.com/
#crm #studentrecruitment #enrollment #admissions #online #educational #software #EdTech #universityadmissions #university #campus #management #technology #DreamApply #highered #marketing #universitymarketing #PR #ppc #paidsearch

Видео Harnessing performance marketing: strategies for EdTech and beyond | Ara Harutyunyan канала DreamApply