India’s Top Influencers are Scamming You | Open Letter

This video is a detailed deep-dive into the bad practices of influencer marketing industry. How some brands, agencies and influencers are misleading the audience and openly violating ad guidelines set by ASCI. This video is based on data published from ASCI annual report that compiles influencer and celebrity ad guideline violations. In this video, we discuss all of these in detail through data points. Do watch and share!

Read the report -- https://www.ascionline.in/wp-content/uploads/2023/05/Annual-Complaints-Report-2022-23.pdf
ASCI website --

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Chapters:

00:00 Introduction
01:31 Influencer Ad Violation Report
03:29 How Influencer Marketing Works
04:37 Bad Actors in Influencer Marketing
06:32 Details of Influencer Violations
08:20 What are Ad Violations
09:04 Problem with Ad Guidelines
10:48 Few words for Creators
#Influencers #InfluencerMarketing #AdGuidelines #AdViolations #ASCI #OpenLetter

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