Contextual Bandit Personalization: Is A/B Testing Dead? | Exponea Experts Explain (Robert Lacok)

Contextual Bandits reframe the A/B test question from “What variant works the best for everyone?” to “What segment should I show this variant to?”

Contextual Bandits are adaptive. They consider the past behavior of each individual customer and automatically select the variant that has worked the best for similar customers. This prevents you from wastefully sending significant traffic volumes towards clearly underperforming variants while also bringing faster results.

Using a Contextual Bandits approach would typically be very computationally complex and resource-intensive. With Exponea's Customer Data & Experience Platform (CDXP) it’s just a click away.

Read more about Contextual Bandit Personalization:
https://exponea.com/blog/contextual-bandit-personalization/

Discover what is the Customer Data & Experience Platform:
https://exponea.com/blog/customer-data-platform/

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