Programmatic Advertising Part 2: SSPs, CTV, and What Q1 Trends Reveal

In part two of their programmatic advertising series, Kelly and Sean focus on the supply side of the ecosystem — the SSPs that help publishers make inventory available to buyers.

This episode covers:
What an SSP is and how it differs from a DSP
Why connected TV inventory is moving toward programmatic
How much of streaming is now bought through automated channels
What the latest Q1 data says about global programmatic growth
Why growth has slowed compared with last year
Which categories are gaining momentum
How DV360, Trade Desk, and Amazon are performing in market share

If you work in digital media, ad tech, or strategy, this is a useful look at how the supply side is changing — and what that may mean for the rest of the year.

YouTube Chapters
00:00 Intro
01:25 Part two of the programmatic series
01:55 SSPs explained
04:32 Supply-side trends
06:13 Why CTV is shifting
08:56 Streaming inventory changes
12:06 Q1 growth update
14:19 Category-level trends
15:11 DSP market share
16:16 Outlook
17:49 Wrap-up
#ProgrammaticAdvertising
#AdTech
#CTV
#MediaBuying
#DigitalAdvertising

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