Sell to Developers' Human Needs
The Perfect First DevRel Hire for Devtool Startups
Traffic from AI Chat is Growing Faster Than We Thought
Obsessing over Competitors & Blaming Marketing (Devtool Founders)
PLG isn't Passive: Multi-Product Startups + AI Distribution Wars
Stop EXPLAINING your SaaS and start SHOWING why it's great
2 fights, 1 booth, and 0 cookies
Boring Launches & Bad Names | Code to Market 03
Clever swag from Sanity.io
Wasting investor money on ads
Obsess on CUSTOMERS, not COMPETITORS
Ads for Devtools are Stupid & Design Partners Done Right - Code to Market 03
Is Next.js Conf different? + DuckDB's disguised announcement - Code to Market 05
Show-don't-tell Launches & Fighting to (not) Persuade
Did Next.js Conf's theme work? "Make it work, make it right, make it fast"
How to Hire Marketers Like Vercel, Auth0, & Laravel
Meeting Haters at Miami React
Clark, Cringe, & Counterpositioning: Retool vs Superblocks
Did Laravel do a PERFECT developer marketing launch?
Obsessed with Service as Software (with Marcel Santilli)
