REI SEO Mistakes: How to Fix Weak Title Tags and Descriptions for Better Google Rankings

In this video, Jeff Pape—a licensed CPA and business advisor—breaks down REI’s SEO performance, highlighting key flaws in their title tags and meta descriptions. You'll gain practical insight into how to write more effective metadata that drives traffic, improves search visibility, and strengthens brand authority.
Using REI’s blog page as a real-world case study, Jeff walks viewers through a systematic critique of what’s working and what’s being overlooked in their SEO execution. If you manage a blog, business site, or e-commerce store, these takeaways can help you avoid common pitfalls and make measurable improvements.

🔍 What You’ll Learn:
Why REI’s title tags are underperforming

How to structure meta descriptions for engagement and clarity

Best practices for SEO-friendly content markup

How to identify SEO gaps using basic page analysis

Whether you're an entrepreneur, marketing professional, or small business owner, this breakdown will help you approach SEO with greater confidence and focus. Jeff distills each point with clarity and precision, offering solutions you can apply immediately.
📈 For more SEO and business insights, follow Jeff Pape and explore additional videos on content marketing, analytics, and AI tools like ChatGPT.
#SEOtips #SmallBusinessMarketing #DigitalStrategy #TitleTagOptimization #MetaDescriptionGuide

Видео REI SEO Mistakes: How to Fix Weak Title Tags and Descriptions for Better Google Rankings канала From Chaos To Clarity