The erosion of luxury brand exclusivity | Anesu Sagonda

This is a response video to Sophie Shohet’s video entitled “How luxury is losing its exclusivity. Or has it”

Sophie’s video:

https://youtu.be/-zARM_a7nCY

#sophieshohet

At the core luxury is about identity and brands capitalise on the consumer’s desire to identify with a brand.

Dress worn in video from Gap

Contents of the video

00:00 Introduction
02:50 Exclusivity erosion
11:20 Putting up prices to minimise sales
18:10 Using Influencers to market a brand

#exclusivity #luxury #bbbl

Видео The erosion of luxury brand exclusivity | Anesu Sagonda канала So Anesu