The Luxury Property Show: Premium Event Brand Identity & Logo Design #luxurybrandidentity #logo

A fast look at the identity system created for a premium property showcase—designed to attract high-intent buyers, developers and brokers. The brief: deliver a confident, upscale identity that works from invitation to exhibition hall, without shouting. The solution combines a refined, typography-led wordmark with a compact mark for small spaces, supported by a clear grid and hierarchy for signage, passes, stage screens, social, and exhibitor materials. The result is a cohesive experience that signals trust, simplifies wayfinding, and keeps sponsors and exhibitors aligned under one consistent visual language. If your event or brand needs an identity that feels premium and performs under real-world constraints, let’s talk at jmgraphicdesign.com.

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Beautifully crafted Brand Identity Design.

I’m a brand identity designer based in london, but enjoy working with clients globally. I specialise in creating luxurious, high end branding (that includes logo design) for boutique businesses, alongside high end brand identity for corporate clients. As a web designer, it’s a real advantage to then draw directly on assets created in the brand identity phase, bringing the brand vision together as a whole; with nothing lost in translation.

Like what you see? Book a free discovery call & see if I can help you with your next project

JM Graphic Design
Brand Identity | Logo Design | Web Design | From a London Studio
https://www.jmgraphicdesign.com

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A little about the project;

Brand Identity Design for The Luxury Property Show; one of Europe’s leading luxury property events. The Logo features a classically elegant font with a modern twist, while the colour palette of british racing green, soft gold and charcoal / matt black feel rich and indulgant.

Of course, we wanted the branding to epitopise luxury, something to immediately resonate with the intended audience of the property show – in a way that acknowledged the traditional, classical approach to luxury – while also appearing progressive, modern.

The ‘hero typeface’ for the word ‘Luxury’ is very classical indeed, but by subtracting a few diagonal spaces every 2nd then 3rd letter, the overall effect is a traditional font with a modern, bespoke treatment. Bespoking a typeface is often a very effective, powerful way of creating a unique identity where perhaps a brandmark, symbol, monogram or other iconography would serve no practical purpose. A customised font can be recognisable, and an excellent choice where simplicity and elegance is the goal, as was the case for the Luxury Property Show.

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