The Kiwi Who Built a Fashion Empire from a Farm Shed

She built a fashion empire from a farm shed.

She survived public pile-ons that would crush most people.

She made millions, lost millions, and found her true purpose inside New Zealand’s women’s prisons.

At 65, Anna Stretton is sharper, tougher, funnier, and more unapologetically herself than ever…and her story is wild.

In this conversation, Annah S opens up about:

The thrill of making $500,000 profit in her first year

The humiliation of a cease-and-desist when she ripped off an American shoe brand.

What she’s learned from 12 years working with incarcerated women. And so much more!

This is an absolute masterclass in entrepreneurship, resilience, reinvention, and staying relentlessly true to yourself, especially when the world tries to knock you down.

****

Massive thanks to my long-term podcast sponsors, Generate.

Generate is an award-winning KiwiSaver provider with a track record of delivering strong long-term returns for their clients- you can see their latest returns for yourself on their website.

I became a client when they came on board as the show sponsor and it’s been a gamechanger for me personally- I’m kicking myself for not doing it years earlier.

You can book a no obligation chat with one of their awesome KiwiSaver advisers at generatekiwisaver.co.nz/dom

The issuer of the scheme is Generate Investment Management Limited. To see their Product disclosure statement see generatekiwisaver.co.nz/pds

Past performance does not guarantee future returns.

And just a reminder — I’m a podcast host, not a financial adviser, so this is just general advice. I recommend getting expert advice before making any financial decisions.

***
Who should be on the podcast next? Message Dom
Instagram: @domharveynz
Email: domharveynz@gmail.com

If you enjoyed the podcast and would like for your business to sponsor an episode, please email Domharveynz@gmail.com

***

CHAPTERS

00:00 Introduction and Journey to Auckland

03:11 Annah Stretton's Philosophy on Work and Wellness

05:58 Leadership Style and Evolution

09:13 Early Life and Influences

11:53 The Start of a Fashion Career

15:08 Building a Business in Fashion

17:50 Challenges and Lessons in Entrepreneurship

21:01 The Birth of Annah Stretton Brand

24:00 Navigating the Fashion Industry

27:10 Retail Strategy and Market Adaptation

29:53 Resilience Through Economic Challenges

33:02 Media Criticism and Personal Growth

37:28 Navigating Adversity and Friendship

40:19 The Financial Struggles of Entrepreneurship

43:10 Pivoting During Crisis: The Mask Business

48:12 Future Vision: Digital Transformation in Fashion

52:53 The Power of Resilience and Self-Belief

01:00:02 Building a Legacy: RAW and Social Impact

01:15:12 The Birth of RAW: A Journey of Empowerment

01:18:15 Transforming Lives: Education in Prisons

01:21:36 Understanding Trauma: The Path to Redemption

01:24:56 Challenging Myths: The Reality of Criminality

01:28:25 Lessons in Resilience: Insights from Women in Prison

01:31:34 Redefining Success: From Wealth to Impact

01:35:12 The Joy of Work: Passion and Purpose

01:40:50 Legacy and Reflection: Planning for the Future

Видео The Kiwi Who Built a Fashion Empire from a Farm Shed канала Dom Harvey