" FAMILY OF CRAFTSMEN " 1953 STUDEBAKER AUTO CORPORATION PROMOTIONAL FILM MD61384

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This black and white 1953 “Family of Craftsmen” film is sponsored by The Studebaker Corporation and produced by Louis de Rochemont Associates. It portrays the lives of a family with multiple members who work for Studebaker. It has great clips of houses, furniture, and clothing from the early 1950s. The film opens with a great visual and sound of a factory steam whistle (:54). Workers leave the Studebaker factory on Friday afternoon in early 1950s sedans (1:00-1:25). A night security officer checks the manufacturing facility in South Bend, Indiana (1:26-1:52). A punch time clock is shown (2:06). The Saturday activities begin. Grandfather hoes in his garden, young grandchildren helping (2:59-3:15). Grandmother, wearing an apron over her dress, brings out the laundry basket and hangs clothing on a clothes line (3:16-3:56). One son, smoking a pipe, turns on a mechanical sprinkler system (3:57-4:20). His sister shows a baby (4:21-4:30). Her husband solders a radio set (4:39-5:05). Another son raises minks, shown in cages (5:07-5:29). Another son works in his machine shop (5:35-6:19). A 1950s family with a boy, girl, and baby eat lunch together (6:26-6:40). A daughter feeds a toddler in a high chair (6:47). A young boy naps in a lawn chair (7:26). A group of women arrive to plan the 100th anniversary company events (7:46-8:13). The men work on building a house (8:26). The church bell rings (8:40). Grandpa adjusts his tie in a mirror before his wife fixes it (9:03-9:20). Studebaker cars leave for church (9:25-10:12). At home, one daughter reads to the children on the lawn (10:17-10:29). A Granite Ware enamel roaster is pulled from the oven and the women in aprons prepare the Sunday meal (10:47-11:10.) Leaves are put into the dining room table (11:11). A man and woman peek through a curtain (11:20). The entire family sings Happy Birthday to grandpa (11:36). The women bring in the meal (11:55-12:40). A son uses what might be a Paillard Bolex movie camera (12:45-13:08). The women are in the kitchen washing dishes (13:10). A child sits in a metal wagon and a tricycle is nearby (13:17). A daughter’s wedding is shown via a 1950s 16-millimeter film projector and recording (13:34-15:05). Monday morning the cars return to work (15:06-16:38). The car assembly line is shown in action (16:39-17:53). Draftsmen work on new designs (17:54-18:07). The assembly line is again shown in action (18:09-18:40). A woman types on a typewriter (18:55-19:00). People leave the factory at the end of the day (19:16-19:30). People find seats at the 100th anniversary celebration (1852-1952) ‘History of Fashion’ and the show begins (19:33-20:53). A man in a white tux sings as the women wear fashions that match the Studebaker products over the last 100 years, including an 1852 wagon (21:34), an 1884 carriage (21:57), an 1902 electric car (22:54), the 1920 Big Six (23:01), the 1939 Champion (24:08), and the 1952 Starliner Hardtop (24:30). The crowd rises to its feet to sing the official Studebaker song, “Rolling Along” (25:00-26:15).


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This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com
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