A Data-Driven Approach to Marketing Benchmarking in 2024 [Webinar]

0:00 Introduction
1:09 Agenda
1:32 Poll #1
3:12 Why benchmarking is so important for marketers
4:57 Key findings from our 2024 Benchmarking Report
6:56 The winning marketing channels
8:16 Influencer marketing is getting likes
9:13 How to benchmark for digital marketing in 2024
16:32 What does benchmarking look like in influencer marketing
26:05 Summary
27:20 Q&A

Are you tired of the guesswork in your marketing strategy? Join us for a deep dive into the world of marketing benchmarking with industry leaders Yaara Zajicek, Global Marketing Team Lead at Similarweb, and Ryan Hilliard, SVP of Marketing at HypeAuditor.

Benchmarking may seem like a daunting task, but it’s a crucial element for any successful marketing campaign. From SEO and PPC to influencer marketing, understanding which channels are driving results and setting the right KPIs is key to staying ahead of the curve.

In this webinar, we’ll guide you through the process of leveraging data to benchmark your marketing efforts effectively. Discover how to identify the most impactful channels for your audience, capitalize on strengths, address weaknesses, and gain a competitive edge against industry peers.

By adopting a data-driven approach to benchmarking, you’ll unlock the potential to:
Contextualize your performance and goals within your industry landscape
Identify untapped opportunities for brand growth and awareness
Avoid common pitfalls and mistakes prevalent in your field

Don’t miss out on this opportunity to revolutionize your marketing strategy and drive higher ROI.
Join the expert discussion and elevate your marketing game in 2024!

#dataanalysis #marketingtips #digitalstrategy #brandgrowth
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Видео A Data-Driven Approach to Marketing Benchmarking in 2024 [Webinar] канала Similarweb