Why UFC is Finally Coming to Africa

Since the pinnacle of fighting is in the UFC, and Africa is where combat began, maybe it’s time the UFC brings the new form of fighting to the motherland. Nothing prompts the UFC to enter a new market like having marketable fighters from that area on their roster.

They not only have fighters from different parts of Africa under contract - they have top-ranked African-born fighters in multiple divisions therefore there has never been a better time to put on an event in Africa. First, there is Kamaru Usman. Then came Israel Adesanya. And, most recently, it has been Francis Ngannou. The three African-born UFC fighters are not only world champions but have also become icons of the continent in the past two years. UFC CEO Dana White made an announcement a few months ago that the championship is coming to Africa in 2022.

Why the UFC is finally coming to Africa? There’s an opportunity for growth and possibilities of undiscovered athletes being pulled from an untapped market. It is hoped that Africa’s rapid population growth, the interest of major sponsors, and a young generation hooked to MMA on free-to-air TV will cement the sport in the public consciousness.

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Видео Why UFC is Finally Coming to Africa канала Risen Africa