How to make buyer personas for product pricing?

How to make buyer personas for product pricing?

When you work on pricing, personas will help to figure out what features of a product different groups of people would find most valuable and least valuable, and what they would be ready to pay for them. Thus, you’ll be able to build a pricing grid that contains a satisfying option for each group of users.

If defining your specific value proposition is something you struggle with, check out my video about it before you move on to creating buyer personas.

Keep in mind that SaaS and ecommerce startups have more in common with each other when it comes to buying software than an ecommerce startup and Amazon. That’s why marketing and pricing personas can be segmented differently.

Видео How to make buyer personas for product pricing? канала Ilya Dmitruk - Eleken SaaS Design Agency