Why does bullying occur?

Among professionals, bullying is increasingly being acknowledged as a group phenomenon as opposed to only affecting the individual children involved. When a child is bullied, it typically reflects an unfortunate culture of exclusion, where no one can feel safe. This is why The Anti-bullying Alliance focuses on working with the whole group of children and their environment – it’s about creating positive values and cultures within the children’s groups.

The Anti-bullying Alliance has created a short animation film that explains the causes of bullying. The Anti-bullying Alliance is founded on the long-standing work of the three organisations on children’s well-being, including The Mary Foundation’s and Save the Children Denmark’s joint anti-bullying programme 'Free of Bullying'.

Illustrator Gabriel Diaz & creative brief and production Motor Agency.

Видео Why does bullying occur? канала Mary Fonden