Why is it important that data isn't seen as a short term investment?

Why is it important that data isn't seen as a short-term investment?

The opportunity is not to stand still...because your competitors might not be'.

As part of our Diary of a CDO conversations under the theme 'Is your organisation ready for a CDO' we sat down with Kate Sargent, Chief Data Officer at the Financial Times to talk about why it's important data isn't seen as a short-term investment.

Check out the video here and let us know what you think!

Find The Diary of a CDO at http://diaryofacdo.com
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Видео Why is it important that data isn't seen as a short term investment? канала Cynozure