How to Grant Permission to Manage Google Analytics 4 Account | How to add new Users to Access GA4

Please enjoy this video about How to Grant Permission to Manage Google Analytics 4 Account. If you want to learn more about How to add new Users to Access GA4, this video is for you!

Google Analytics 4 (GA4) is a powerful tool for tracking and analyzing your website's traffic and user behavior. Managing your GA4 property efficiently often requires collaboration with team members or external partners. Here's a detailed guide on how to add a new user for management to your GA4 property.

Go to Account or Property User Management
1. Choose User Management: You have two options here:
o Account Level: Click on 'Account Access Management' under the Account column.
o Property Level: Click on 'Property Access Management' under the Property column.
2. Select the appropriate option: It’s generally recommended to add users at the Property level to restrict access to just the specific property.

Add a New User
1. Click the '+ (Add)' Button: Located in the upper right corner of the user management page.
2. Enter the User’s Email Address: Make sure it’s the email they use for their Google account.
3. Set Permissions: Choose the appropriate permissions based on the user’s role:
o Viewer: Can only view reports.
o Analyst: Can create and share assets and collaborate on shared assets.
o Editor: Can perform administrative and configuration tasks and create and share assets.
o Administrator: Has full control including managing user permissions.
o Owner: Full control plus the ability to manage user permissions and perform administrative and configuration tasks.

Send the Invitation
1. Click 'Add': The user will receive an email invitation to access your GA4 property.
2. User Acceptance: The invited user must accept the invitation to start managing the GA4 property.
Adding new users to your GA4 property is a straightforward process that can significantly enhance your ability to manage and analyze your website's performance. By following these steps, you can ensure that the right people have the right level of access to help keep your GA4 data accurate and actionable. Whether you're expanding your team, working with a marketing agency, or collaborating with external partners, shared access enables efficient management and maximizes your GA4 property's potential.

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