Adoption, prices are going up but there's a lack of bitcoin supply: Alli McCartney

Bitcoin soared to $34,800 on Sunday. JJ Kinahan, chief market strategist at TD Ameritrade, and Alli McCartney, managing director at UBS private wealth management, join 'Closing Bell' to discuss why bitcoin is going up. Kinahan says there's a diverse group of people who are invested in bitcoin other than younger generations. Subscribe to CNBC PRO for access to investor and analyst insights on bitcoin and more: https://cnb.cx/2BT2E7y

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