SEO Copywriting with Joel Klettke

The term SEO Copywriting comes with a lot of baggage – justifiably. Having come from the SEO game, CRO copywriter and Business Casual Copywriting founder Joel Klettke is the perfect source to talk the intersection of copy and search.

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In this video, we talk how to mix CRO with SEO, why SEO plugins shouldn't be the end-all for content writing, how to hire writers, and a whole lot more.

Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174

Show Agenda & Timestamps:
1:25 What's your opinion of "SEO Copywriting" as a term?
7:22 How you can have success without TF:IDF
12:14 What SEO rules do you give writing teams? How do you train them?
14:20 How to evolve your thinking past word counts
16:09 Do you nudge writers at all to write longer posts?
18:41 How can you rank for "What is X?" without having super long posts?
22:10 Why the thought that people don't read is wrong
26:32 Why 10x content is actually the wrong way to think about things
29:35 How to write a compelling service page that also ranks well
38:05 How to hire great SEO-focused writers
47:05 The importance of doing customer surveys

Show Notes:
Joel's case study writing business, Case Study Buddy: https://casestudybuddy.com/
Joel's post on how to write a service page that converts: https://businesscasualcopywriting.com/how-to-write-an-awesome-service-page-that-converts/
The service page Joel wrote: https://www.siegemedia.com/services/link-building

Follow Joel on Twitter: https://twitter.com/JoelKlettke
Follow Siege on Twitter: http://twitter.com/siegemedia
Follow Ross on Twitter: http://twitter.com/rosshudgens
Directed by Cara Brown: https://twitter.com/cararbrown
Email Ross: ross@siegemedia.com »

#seo | #contentmarketing

Видео SEO Copywriting with Joel Klettke канала Siege Media