HOW to predict football results | Big Data or Big Fail?

Predicting football is hard enough for the average fan, but what if you had access to years worth of data, statistical models and even AI technology? Analytics company Stats Perform and investment bank Goldman Sachs attempted to forecast Euro 2020 using their vast resources. Some of their predictions were spot on, others fell flat. Will data and AI ever get to the point where it can accurately predict football? Or are there simply too many variables?

Report: Janek Speight
Editing: Christian Kahle

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