Cleaning Up Your Amazon Sponsored Products Ads - Reviewing Negatives

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This video is all about reviewing your negatives. What we could do potentially is over optimize. When we over optimize, we may be telling Amazon that we're not interested in our ad to be served. So this happens quite often. If you had really good visibility for a certain keyword and all of a sudden it just got turned off and there are no more impressions for that particular keyword a lot of times it's because of over optimization.

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Видео Cleaning Up Your Amazon Sponsored Products Ads - Reviewing Negatives канала PPC Entourage