Albana Shkurta Explains How COVID boosts Digital Transformation || Romain Pison - Wiia

Romain Pison - Wiia || Albana Shkurta Explains How COVID boosts Digital Transformation

Albana Shkurta, the former minister, says the country is all geared up to welcome international tourists. Albania tourism sector had a tough time in 2020 because of the pandemic. In 2019, a record number of tourists visited the country. The year had the most successful summer season for the tourism sector. The success propelled the sector to invest and prepare for the upcoming years to further boost the country’s tourism sector.

But, 2020 gave a shock to the sector. It was also when the sector addressed the problems and investigated ways to improve hospitality services for the tourists. And it was at this time that digitalization became part and parcel of the tourism and hospitality sector. Many tourism companies have already registered with the online booking platforms and have also facilitated digital payment services such as payment through credit cards which was not possible before. Hotels, bars, and restaurants have now adopted applications for menu and food selection as a service for the customer. Local starts have come up with ideas allowing customers to scan the menu through their smartphones and place an order to avoid contact and maintain hygiene practices. Above all, digitalization has come up as a solution and has even helped save money.

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