That Time a Juicy Orange Cost a Company $50 Million (The Green Morph Suit)

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Original Article:
http://www.factfiend.com/time-juicy-orange-cost-company-50-million/

Sources:
https://boingboing.net/2022/04/25/tropicana-redesigned-its-orange-juice-carton-and-lost-30-million.html
https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/
https://bettermarketing.pub/the-worst-rebrand-in-the-history-of-orange-juice-1fc68e99ad81
https://www.theguardian.com/technology/2017/sep/01/juicero-silicon-valley-shutting-down

Images:
Tropicana, https://tropicana.co.uk/
Arnell Agency, https://twitter.com/arnellgroup
Peter Arnell, https://www.amazon.co.uk/Peter-Arnell/e/B002ZGXXWO/ref=dp_byline_cont_book_1

Music:
From https://filmmusic.io
"Two Finger Johnny" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Видео That Time a Juicy Orange Cost a Company $50 Million (The Green Morph Suit) канала Fact Fiend