Why Storytelling Is The Skill Every Marketer Needs to Learn

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People don’t want advice, they want a prescriptive thing to do.

Kipp and Kieran dive into a million-dollar framework that will grow your online brand. Learn more about the power of creating a simple framework, how to structure value for your audience, and the power of making your audience feel like they’re in on “the secret.”

Mentions
INBOUND live episode https://www.youtube.com/watch?v=htKMqgVgKvc
Steven Bartlett’s podcast: Diary of a CEO https://stevenbartlett.com/the-diary-of-a-ceo-podcast/

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Timestamps
00:00 Intro
01:38 Steven Bartlett's presentation at INBOUND
02:32 #1 A Simplistic Framework
05:33 #2 Incredible Storytelling
09:47 #3 Create actionable takeaways for your audience
13:03 #4 Give your audience "the secret"
15:40 Takeaways
16:36 MATG Live recap + what we would change
19:42 Outro

About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Видео Why Storytelling Is The Skill Every Marketer Needs to Learn канала Marketing Against the Grain