High-Tech & Highly Targeted: Inside the Obama Campaign's Digital War Room (Part 1)

Part 1 of 2: Our guests take a look at the role technology is playing in the execution of the modern-day political campaign and its impact on the 2012 elections, from microtargeting and fundraising to social media and rapid response. This video shows Part 1 of the conversation. Part 2 can be seen at http://youtu.be/jubDqSQ-tuk.

Moderator: Ryan Lizza, The New Yorker

Featuring:
David Axelrod, Director - UChicago Institute of Politics, (Alum, AB'76)
Jeremy Bird - National Field Director, Obama for America
Teddy Goff - Digital Director, Obama for America
Larry Grisolano - Director of Paid Media, Obama for America
David Plouffe - Senior White House Adviser, 2011-2013
Harper Reed - Chief Technology Officer, Obama for America
Joe Rospars - Chief Digital Strategist, Obama for America
Dan Wagner - Chief Analytics Officer, Obama for America
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