Miu Miu unveils the 2024 Bag Campaign

Introducing Miu Miu’s 2024 bag campaign, a celebration of color, femininity, and fashion.

Photographed by Steven Meisel, the campaign stars Gigi Hadid showcasing the iconic Wander and Arcadie - emblematic styles of the Miu Miu matelassé bag collection.

Spotlighting each Miu Miu bag and drawing inspiration from pioneering British interwar photographer Yevonde, known for her surreal arrangements and nuanced use of color, the campaign pays homage to her groundbreaking work, placing each colorful leather bag as a subject alongside Gigi Hadid.

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Talent: Gigi Hadid
Photographer: Steven Meisel
Creative direction: Edward Quarmby
Stylist: Lotta Volkova

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