Managing the Dilemma: Price and Profit vs. People and Purpose - Business Over Breakfast

The traditional view of pricing in business focuses on using the power of pricing as a lever to increase profitability. A small price change can result in over 20-50% increase in profit margins. However, that is just one dimension of how the power of pricing can be used. A contemporary view of pricing strategy includes other dimensions of pricing as a strong lever for growth, managing demand, and improving quality of life, environmental sustainability, and health care outcomes. This forward-looking mindset can leverage a pricing strategy aligned with growth, social change, and profitability. In this session with Saloni Firasta Vastani, Associate Professor in the Practice of Marketing, you will learn best practices that firms such as Coca-Cola, Unilever, Delta Air Lines, and many others use to develop pricing strategies aligned with financial and societal outcomes.

Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with an academic prestige and rigor shared with the international acclaim of Emory University. Goizueta trains business leaders of today and tomorrow with an Undergraduate degree program, a Master's of Science in Business Analytics (MSBA), a Master of Analytical Finance, a Two-Year Full-Time MBA, a One-Year MBA, an Evening MBA, an Executive MBA, a Doctoral degree and a portfolio of non-degree Emory Executive Education courses. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company. For more information, visit http://goizueta.emory.edu and follow us on Twitter at @emorygoizueta.

Emory University is recognized internationally as an inquiry-driven, ethically engaged, and diverse community whose members work collaboratively for positive transformation in the world through courageous leadership in teaching, research, scholarship, health care, and social action. The University consists of an outstanding liberal arts college, highly ranked professional schools, and one of the larger and more comprehensive healthcare systems in the Southeast.

Видео Managing the Dilemma: Price and Profit vs. People and Purpose - Business Over Breakfast канала Emory University's Goizueta Business School