Business idea teardown: A step by step guide to finding the best online business idea

GrowthLab CEO Ramit Sethi takes a reader’s business idea and explores it from all angles. Is it specific enough? How can it be more appealing?

Follow along as Ramit judges and improves the idea, showing you the crucial and counter intuitive steps successful online entrepreneurs take to launch a business that works (and how your old text messages can help). Included:

1:00 - Reader Lang’s business idea: Helping single men feel more confident. What do you notice?
2:10 - How to get specific on your audience (with examples!)
5:50 - The importance of starting with a submarket.
7:16 - Why “single men 25 to 25” isn’t enough of a target .
8:38 - Use your personal journey with real-life examples and STORIES.
10:49 - It’s okay to change ideas. That’s the point!

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