Bad Marketing KPIs Are Killing Growth

Many marketing teams are stuck. They are not failing, but they are not winning either.

Why?
🚫 Lack of the right data strategy
🚫 Flawed measurement systems
🚫 Misaligned KPIs

When companies see growth stall, the instinct is often to cut PPC and move away from lead generation. But the real solution is to double down on brand awareness through content, podcasts, newsletters, and better measurement.

The problem? Most companies track the wrong metrics.
❌ Last-touch attribution
❌ Multi-touch lead gen focus
❌ Directly attributed marketing pipeline

Instead, here is what actually drives revenue:
📈 A 5% increase in direct traffic → 3-4% revenue growth in the next quarter
📈 A 1% increase in brand traffic → 1% revenue growth
📈 A 5% increase in share of search → 2-3% revenue growth in 6-12 months

Growth happens when marketing teams are measured correctly. If you are a business leader, ensure your marketing team has:
✔️ The right data strategy
✔️ Proper measurement tools
✔️ KPIs that actually drive growth

Want to see real impact? Start tracking what matters.

#MarketingStrategy #BrandGrowth #RevenueOptimization

Видео Bad Marketing KPIs Are Killing Growth канала Charlie de Thibault