Why Are People Buying THIS Keyboard From Amazon?

Why are these the most popular mechanical keyboards on Amazon? Is it because they are budget and thocky? Or is there more to it?
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Epomaker Th80 On Epomaker: https://epomaker.com/search?options%5Bunavailable_products%5D=last&options%5Bprefix%5D=last&options%5Bfields%5D=title%2Cvendor%2Cproduct_type%2Cvariants.title&q=Epomaker+Th80&sca_ref=450109.wjDF4oHK4N
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