Using Rich Snippets to Increase SEO | Tyler Horvath

Structured data is a somewhat new way to optimize your website for on-page SEO. It’s often looked over by webmasters because it’s new.. and also because it seems very confusing and difficult.

=== Schema Generator Tool: technicalseo.com/seo-tools/schema-markup-generator/

==- More Info:
https://www.tytonmedia.com/blog/structured-data-seo-schema-markup/

Schema markup is a code snippet that you add in your HTML web pages to help search engines consume your data and display this data to searchers.

Schema.org is a collaboration project between some of the biggest search engines (as well as other websites) to create a standardized structured markup. Schema.org contains documentation of every schema and available variables for each schema.

Some examples of schemas are:

Events
Organization
Local Business
Place
Product
Review
Book
Movie
Recipe

Types of Schema Syntax
JSON-LD: Javascript notation that is included in the head section inside a script tag.

Microdata: HTML tag attributes to name the properties you want to define as structured data.

RDFa: HTML5 extension that supports linked data with HTML tag attributes that correspond to user-visible content you want to define for search engines.

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