Misinformation Effect – When Your Audience Remembers the Wrong Message

Misinformation Effect = When someone’s memory of your brand, offer, or message is altered by outside info.

In marketing and sales:
- Competitors reframe your offer inaccurately
- Customers misremember your pricing or terms
- Rumors and reviews overwrite reality

If you don’t control the narrative, someone else will.

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Misinformation Effect – How It Hurts Sales
- Leads misquote your pricing, process, or results
- Clients base decisions on rumors or outdated info
- Your credibility suffers because of something you didn’t say

False memories lead to real objections.

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Misinformation Effect – Why It’s a Problem in Marketing

The internet spreads info fast—right or wrong.

- Mis-quotes in DMs, forums, or reviews go unchecked
- Your past messaging conflicts with your current positioning
- Inconsistent branding confuses buyers

A confused prospect doesn’t convert.

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Misinformation Effect – How to Fight Back with Clarity
Repeat your core message across all touchpoints
Address misunderstandings openly in your content
Stay consistent in language, visuals, and positioning
Build trust so your voice outweighs the noise

Control the memory.

Clarify the message.

Close the sale.

Видео Misinformation Effect – When Your Audience Remembers the Wrong Message канала Rod Agatep