How to Turn Traffic into Revenue at Trade Shows | Strategic Demand Generation That Works

Want to generate real revenue—not just badge scans—at your next trade show?

In this episode of Trade Show University, we sit down with Alison French (ShowScout & LTO) to break down how strategic demand generation transforms trade show performance.

If you're tired of:
-- Low-quality leads
-- Random booth traffic
-- Weak ROI from expensive events

…this conversation will show you how to target the right buyers, align sales and marketing, and turn trade shows into a predictable revenue channel.

You’ll learn how to:
-- Identify and connect with your ideal attendees BEFORE the show
-- Use data and intent signals to prioritize high-value prospects
-- Align your sales and marketing teams for better results
-- Turn booth conversations into real pipeline opportunities
-- Use strategic incentives (the right way) to drive qualified engagement

👉 If you want more meetings, better leads, and measurable ROI from events, this is a must-watch.

Connect with Alison French:
LinkedIn: https://www.linkedin.com/in/frenchalison/
Web: joinlto.com

Connect with Jim Cermak:
LinkedIn: https://www.linkedin.com/in/jimcermak/
Web: tradeshow-ready.com
Book a Discovery call with Jim: https://scheduler.zoom.us/jim-cermak

Get your company Tradeshow Ready - visit https://tradeshow-ready.com

Видео How to Turn Traffic into Revenue at Trade Shows | Strategic Demand Generation That Works канала Trade Show University